Market research is a process where all the information that is needed to successfully make your business thrive is collected. This helps understanding the market and target audience, identifying the most effective ways of communication with customers or clients and developing a proper communication strategy to plan and implement a memorable campaign. We divide our market research process into three stages:
This consists of two parts: first the target audience’s preferences in terms of purchasing behavior and decision –making criteria is being assessed. Then, the target audience’s media habits will be analyzed. In other words, research in this part gives insight into consumer behaviors of a target audience.
In this step, the strengths and weaknesses of competitors will be analyzed, along with how they get communicated to the target audience. The aim is to identify our position in contrast to competitors and to encourage unique advertisements.
In this final part, the leading international and domestic companies will be evaluated on how they make a connection with the target audience. This can help us in designing and implementing a successful ad as well.
Create and improve infrastructure is a important step in Digital Marketing.
- Social Networks
- Google Search
- Google Adwords
- Google Analistics
Plan and Purchase of media The application of a business strategy requires the proper selection, purchase and planning of media, in line with integrated marketing communications. At RahaTeam, the choice of media is taken by using accurate knowledge of the audience’s media habits with the following criteria
- Target Group Index (TGI)
- Price per Media
- Category Development Index(CDI)
- Brand Development Index (BDI)
Creative Content Photography, digital content and video production, along with general and specialized advertising text content, slogans, taglines and mantras are examples of creative content that our creative team can produce.
- Graphic Design
- Teasers and clips